BMW: The History of Precision and Performance
Founded in 1916 in Munich, Germany, Bayerische Motoren Werke AG, popularly known as BMW, began as an airplane engine manufacturer before it began to manufacture motorcycles in 1923 and automobiles in 1928. Today, under the leadership of CEO Oliver Zipse with a global workforce of 149,000 employees, BMW is one of the pillars of automobile luxury and innovation. The company has 31 plants in 15 countries with leading plants in Germany, the U.S., and China, producing over 2.55 million units annually under its BMW, Mini, and Rolls-Royce brands.

BMW’s account books are unquestionable, recording €155.5 billion revenues and €12.6 billion net income in 2023 based on robust sales of its 1.8 million BMW-branded cars. Its top-selling vehicle is the X3 SUV, while the brand’s dedication to innovation is well proved with its €6.5 billion R&D spend to focus on electric mobility and autonomous driving.

Beyond cars, BMW’s portfolio includes the quirky Mini lineup, the ultra-luxurious Rolls-Royce, and BMW Motorrad motorcycles. The brand has consistently pushed boundaries—from its 1972 electric prototype (1602e) to the i3 and iX of today—with a goal to make 50% of its sales electric by 2030.

Bundled with sporty performance and cutting-edge technology, BMW synthesizes tradition and futurism, whether in the roar of an M5 or the silent potency of an i7. Its blue-and-white propeller logo is more than a brand mark—it’s a promise of driving enjoyment.