Chevrolet, or “Chevy” as it is affectionately known, is America’s best-known and most durable car nameplate. Founded on November 3, 1911, in Detroit, Michigan, by Swiss automobile racing driver Louis Chevrolet and American automobile titan William C. Durant, the firm was created to compete with Ford’s low-cost Model T model. The firm today operates as part of General Motors (GM) and is now an international vehicle giant, marketing automobiles in over 100 markets. With its diverse product lineup—everything from off-road-worthy trucks like the Silverado and Colorado to sports car legends like the Corvette and family-hauling SUVs like the Tahoe and Suburban—Chevrolet speaks to drivers of every stripe. With a workforce of approximately 180,000 employees under the umbrella of GM, the brand generates a sizable chunk of the company’s $170+ billion annual revenue (through 2023). Over the years, Chevrolet has built its reputation for performance, innovation, and reliability and is a cornerstone of American automotive history. It could be the muscle-car heritage of the Camaro, the functionality of the Equinox, or the all-electric Bolt EV — Chevrolet adapts while staying committed to its heritage.